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EU RECOGNISES SPORT IN NEW CONSTITUTION

The International Olympic Committee has released a statement confirming that after several years of joint efforts deployed by the European institutions and the sports movement to have sport included in the European Constitution, last weekend in Brussels the European Union adopted Article III-182 on Sport as part of its new Constitution. According to the . . .

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LEXMARK AND V8s HAPPY WITH INDY'S WIDE APPEAL

Last week's launch of the Lexmark Indy 300 motorsport event, scheduled to be held in its 14th year on the Gold Coast from October 21-24, saw some interesting comments by the managing director of naming rights sponsor, Lexmark. Henrik Stensfeldt stated . . .

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VANILLA COKE SINGS THE PRAISES OF X-FACTOR

Coca-Cola Australia has entered its first major sponsorship deal in this country under the Vanilla Coke brand via an arrangement with Network Ten's The X Factor - a new entertainment television program set to air in early 2005. Sarah Kelly, public . . .

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SPONSORSHIP IN SPAIN GROWING

In a significant development on the world sponsorship scene, the Spanish sports sponsorship sector has achieved growth of 6.3% in 2004, giving it an estimated value of 470.5million euros according to UK-based sportsbusiness,com. It reports that . . .

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SA PUMPS UP SCIENCES AS SPONSORS CLOSE ON CENTRE

In a move that is sure to have significant implications for corporate sponsorship in the region, the South Australian Government has announced plans to make science "as appealing to South Australians as sport and the Arts". Only months after . . .

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ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?

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