Adderton fixes on motorsport sponsorship comeback
Boost Mobile founder Peter Adderton has unveiled the sponsorship plans for his newly-launched mobile network called MobileX.
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Homestar extends with Sydney Thunder
Homestar Finance has renewed with Big Bash Leagues’ (BBL and WBBL) Sydney Thunder to continue as principal partner of the men’s team for another three years.
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Adelaide Strikers, SACA put Bowlsome on the menu
The South Australian Cricket Association (SACA) and the Adelaide Strikers have struck a new partnership with Bowlsome.
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Coastal partners 2025 WSL Gold Coast Pro
Coastal has been named the real estate partner of the 2025 Gold Coast Pro by the World Surf League (WSL).
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Bulova, CyberCX move closer to net with Tennis Australia
Bulova has joined Tennis Australia (TA) as timekeeper partner for the United Cup as well as the Brisbane, Adelaide and Hobart Internationals.
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Blue Dinosaur backs Melbourne Mavericks, Eleanor Cardwell
The Melbourne Mavericks have partnered Blue Dinosaur to back star goaler Eleanor Cardwell.
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Experiential marketing expands as brands seek human connection
Experiential marketing achieved its 11th consecutive quarter of growth in 2024, with brands significantly increasing investment in live events and immersive activations, according to the latest Bellwether Report.
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GIO Insurance is principal partner to Taronga amphibian centre
GIO Insurance has become the principal partner for the new Amphibian & Reptile Conservation Centre at Sydney’s Taronga Zoo.
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Supercheap Auto signs with Motor Culture Australia
Supercheap Auto has partnered with Motor Culture Australia to enhance engagement with the nation’s car community.
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Australian Turf Club wins Asahi Beverages deal
The Australian Turf Club (ATC) has a new beverage partner after striking a multi-year partnership with Asahi Beverages.
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