Wimbledon’s decision to eliminate human judges by switching to electronic line calling from 2025 will significantly detract from brand visibility of long-time sponsor Polo Ralph Lauren, industry observers say.
Read more
Securing a partnership with the National Basketball League’s (NBL) Illawarra Hawks is designed to strengthen 54’s position in Australian sport.
Read more
Asahi Super Dry has extended principal partnership of the Rugby World Cup (RWC) until 2029.
Read more
Pirate Life Brewing has secured naming rights for RAC Arena’s level one lounge.
Read more
Betting company Entain has signed Cassiel Rousseau and Cara Feain-Ryan to participate in Project 32.
Read more
The Fordham Company has been appointed commercial agency for Australia’s LIV Golf team, Ripper GC.
Read more
Website Carsales has extended its partnership with the Sydney Swans for another season, continuing its support for the club after first joining forces last year.
Read more
Swimming Australia has reported a financial deficit of $400,164 for the financial year ending 30 June 2024 which marks a second straight year of losses.
Read more
He brings more than 25 years of experience in the sports and entertainment sectors and will lead the further development of the agency’s experiential offerings.
Read more
Copyright © Prickly Pair Media 2026 • ABN 54 658 014 049 • Terms of use • Privacy policy.
Sponsorship News is a Prickly Pair Media Pty Ltd publication.
Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.