The 2023-24 A-League Women (ALW) Report by Professional Footballers Australia (PFA) underscores the growing challenges facing the domestic competition even while global women’s soccer surges forward.
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Tennis West has partnered with Kinetic to support two key events in Western Australia.
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Cody Simpson has partnered with Swimming Australia to introduce supplement Dr. Hydrate designed for swimmers at all levels.
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The departure of Bridgestone, Toyota and Panasonic from the International Olympic Committee’s (IOC) TOP sponsorship program has sparked questions about the program's future, but many experts believe the situation is business-as-usual.
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The Australian Open has struck a multi-year partnership with Waterdrop to provide sustainable hydration at its tennis events.
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The Victoria Racing Club (VRC) has renewed with TCL Electronics which remains television partner and a non-exclusive whitegoods and home appliances supplier at the Melbourne Cup Carnival for another three years.
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Team 18 partner WashIt Mobile Truck Washing will use its sponsorship to raise awareness of breast cancer at this month’s Bathurst 1000 and Gold Coast 500.
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In the afterglow of the Paris 2024 Olympics, Thomas Staunton, the CEO of Sold Out Events, shared valuable insights on how the fan festival and city-wide activations in Paris can inform and inspire engagement experiences for the Brisbane 2032 Olympic and Paralympic Games, which LA28 is demonstrating to great success.
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The Sydney Kings have renewed Pringles as salty snack partner for a second year and welcomes Kraken to its backers list.
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