Gemba says ‘trifecta’ formula works for broadcast sponsors
Gemba has released a report on maximising the impact of broadcast sponsorships.
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CyberCX signs for Wallabies, Wallaroos
Rugby Australia has landed a two-year deal with CyberCX which will strengthen its cybersecurity for the Wallabies and Wallaroos national teams.
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University of Melbourne, ACO extension makes music
The University of Melbourne has renewed its partnership with the Australian Chamber Orchestra (ACO) for seven years.
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Asbestos activists intensify campaign after Parramatta Eels consultation
Asbestos activists are intensifying their criticism of the Parramatta Eels' decision to re-sign James Hardie as major sponsor and are now seeking feedback from the players.
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HoopsFest slam dunks huge crowds
HoopsFest crowds surpassed expectations, according to NBL CEO David Stevenson.
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Ingenia Holiday Parks joins Bathurst 1000
Ingenia Holiday Parks has become a Supercars partner and will back the Bathurst 1000 to enhance fan experiences at the iconic motorsport event.
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Adelaide United sews up 1KOMMA5° on back of shorts
Adelaide United has secured a new sponsorship deal with 1KOMMA5° that takes the new back-of-shorts spot for the upcoming A-League men's season.
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Collette Tours backs Pickleball Australia
Collette Tours has sponsored Pickleball Australia as holiday partner.
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Steadyrack takes naming rights to Gran Fondo National
Bike accessory maker Steadyrack has signed for the naming rights to the Gran Fondo National Championships which will be held in Perth next year as part of the AusCycling Road Nationals.
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