Visa, Mastercard and American Express accounted for a significant share of sponsorship spending in 2025, according to GlobalData’s Sponsorship Sector Report – Financial Services – Payments 2026.
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CyberCX has extended as cyber security partner to Rugby Australia (RA) in a deal that covers the Wallabies and Wallaroos national teams.
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Ord Minnett has expanded its Water Polo Australia (WPA) sponsorship to become a national partner to the 2026 World Aquatics Water Polo World Cup Finals in Sydney.
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Nippy’s has extended it Adelaide 36ers sponsorship for three years.
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The AFL’s Hawthorn Football Club is is targeting international brands as it searches for a replacement front-of-guernsey sponsor according to chief commercial officer Jo Gilbert.
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Rugby Australia (RA) has signed a multi-year sponsorship with Melbourne-based distillery Starward Whisky.
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Gym network Revo Fitness has secured naming rights to the Victorian Amateur Football Association’s (VAFA) Elsternwick Park Oval 1 for four years.
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The South Sydney Rabbitohs are using their digital infrastructure to capture first-party data and deliver targeted sponsorship outcomes.
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Netball’s Melbourne Vixens have partnered The Pass to provide its club members with rewards at 200 pubs and bars across Australia.
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