The AFL’s Greater Western Sydney GIANTS have signed a five-year partnership with New Balance and Belgravia Sports Apparel that will impact player performance and fan engagement.
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LIV Golf Adelaide’s 2025 tournament on 14-16 February promises a strong showing with expanded facilities and robust sponsor engagement.
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Tech tools brand Cygnett and travel platform Luxury Escapes have joined forces to keep travellers stay charged and connected.
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Netball’s Queensland Firebirds have partnered Baskin-Robbins in the ice cream brand’s first foray into sports sponsorship.
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Boom Logistics has joined Perth Glory as a major sponsor of the A-League women’s team for the 2024/25 season.
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Sydney FC has renewed its partnership with property developer Billbergia to a fourth year.
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The Activations Showcase conference in Melbourne recently hosted a session focusing on the evolution of brand strategies within motorsport, highlighting a significant shift from traditional brand exposure to immersive, hands-on activations.
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Netball Australia (NA) has released a new 10-year strategic vision for netball to build community reach and achieve financial sustainability in the lead-up to its 2027 centenary.
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MINI Australia has appointed ARIA chart-topping artist Meg Mac as its latest brand ambassador.
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