Royal Shows may unite for national sponsorship drive
A new national sponsorship initiative is taking shape as several Australian Royal Agricultural Societies explore a joint approach to landing big brands.
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Macarthur FC secures SipEnergy as major partner
The A-Leagues’ Macarthur FC has landed a new front-of-shirt sponsor with SipEnergy signing up as the new major partner for two years.
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Tennis West signs Champion of Champions presenting partner
Tennis West has signed Grant’s Car Stereo as presenting partner for the 2025 Champion of Champions event.
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Steggles exits sponsorship – for now
Chicken giant Steggles will sit out of the sponsorship market once its major partnership with the NRL’s Sydney Roosters concludes at the end of this season.
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Surfing Australia signs Kennards Hire for Boardriders Battle
Surfing Australia has named Kennards Hire as equipment hire partner for the Australian Boardriders Battle (ABB).
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Aceit Transport Solutions extends for Adelaide 500
Aceit Transport Solutions has renewed its partnership with the Adelaide 500 for the 2024-2025 seasons ensuring its presence on the starter's box and lights at the motorsport event.
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Gold Coast Marathon’s $50 million economic clout
The Gold Coast Marathon generated an unprecedented economic impact of nearly $50 million this year, according to its organisers.
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MinterEllison extends with Melbourne Theatre Company
Multinational law firm MinterEllison has renewed its partnership with Melbourne Theatre Company for three years.
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Wellington Phoenix, Entelar Group in principal partner deal
Wellington Phoenix has signed Entelar Group as a principal partner for the upcoming A-Leagues season.
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