Geelong Cats AFLW to benefit in Marathon renewal
The AFL’s Geelong footie club has extended its partnership with Marathon Foods to include its AFLW program for the upcoming season.
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Code Four acquires Gold Coast firms for expansion
Code Four has expanded its Australian operations with the acquisition of two Gold Coast-based businesses, the Crafted Beer Festival and creative studio Hotel Miami.
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Richmond's Aligned Leisure community business expanding
The AFL’s Richmond footie club has expanded its business operations through Aligned Leisure, a fully-owned subsidiary focuses on community health and fitness that is predicted to generate upward of $67 million.
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Manchester United kicks off new fan engagement strategy
With the English Premier League underway last week, it is a good moment to examine the new fan engagement strategy of one of its top clubs, Manchester United.
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John Nicholl appointed International Rugby League head of commercial & operations
International Rugby League (IRL) has anointed John Nicholl as head of commercial & operations.
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American Express renews with the Sydney Mardi Gras
American Express will remain the principal partner of Sydney’s Mardi Gras for the next two years.
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Climate Council’s code to eliminate fossil fuel sponsorship
The Climate Council has released a detailed Fossil Fuel Free Sponsorship Code to encourage the phase out of sponsorships from fossil fuel companies across Australian sports, arts and events.
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Brisbane Bullets, TAFE Queensland launch Institute of Sport & Business
Basketball’s Brisbane Bullets have partnered with TAFE Queensland to establish the Brisbane Bullets Institute of Sport & Business.
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SRA extends, expands Territory Stingers deal
Hockey NT has secured a five-year extension of its naming rights sponsorship with SRA in an early expanded renewal from the IT company.
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