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State of Origin decider lays bare advertising challenges
The NRL State of Origin decider with a national average audience of 3.65 million and a broadcast video on demand (BVOD) audience of nearly 900,000showed the advertising challenges when there are an absence of tries in the first half.
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Deloitte backs Paralympics to go digital
Deloitte has signed with Paralympics Australia (PA) to lead its digital transformation program.
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State of Origin fans boost Ampol sales
Ampol has clocked a notable increase in spending on its services and products by NRL fans during the 2024 State of Origin series according to recently released data from dentsu sports analytics.
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Erebus Motorsport partners for Sydney SuperNight
Erebus Motorsport has signed Wake Up! and SS Signs as backers for this weekend’s SuperNight at Sydney Motorsport Park (SMP).
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Boomers extend Signet ahead of campaigns
Signet has extended its major sponsorship of the Australian Boomers continuing the collaboration ahead of a crucial period for the team.
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Motorsport Australia signs esports deal with the FUSE Cup
Motorsport Australia has confirmed a new esports partnership with the FUSE Cup which claims to be Australia's largest esports provider to schools.
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SportWest, ActiveXchange extend data deal
SportWest and ActiveXchange have extended their partnership for sport associations in WA to continue using the tech company’s platform until June 2027.
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QAS partners Technogym to gain world-class gear
The Queensland Academy of Sport (QAS) has signed Technogym to provide Olympic and Paralympic-grade equipment for its athletes.
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