Sports Entertainment Group Limited (SEG) has confirmed it has signed binding share purchase and shareholders agreements for the staged sale of Basketball’s Perth Wildcats to Mark Arena’s family trust, MT Arena Capital Investment Pty Ltd.
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The AFL’s Western Bulldogs has partnered office supplier Canohm for the rest of this season until the end of 2025.
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The world of sports sponsorships is intricate, competitive and often involves direct rivals vying for the same lucrative opportunities.
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Mushroom Group has launched a new talent management and partnerships agency it has dubbed Mushroom Connect.
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Brands are finding it increasingly challenging to connect with younger Australian sports fans, according to the latest research from Sporting Nation.
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Queensland Rugby League (QRL) has partnered with Tidy Connect to improve its administration.
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Rugby Australia (RA) has announced a significant structural change with the integration of the ACT Brumbies into the national governing body, effective from 1 August 2024.
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Reckitt-owned Dettol has launched a multi-year partnership with the Wiggles to encourage children to wash their hands properly.
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Country Road has extended its partnership with the AFL’s Melbourne Football Club until the end of 2024.
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The Mercure Manly Warringah Hotel will sponsor the NRL’s Sea Eagles women's team to become their accommodation partner.
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