Queensland Country Bank to target SE Qld with Brisbane Heat deal
Queensland Country Bank (QCB) will target growth opportunities in SE Queensland through its new Brisbane Heat sponsorship, according to its CEO.
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CW Wines in multi-year renewal with Adelaide 500
CW Wines will continue as wine partner to the Adelaide 500 after renewing until 2025.
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Football Australia, LCI Education in learning partnership
Football Australia (FA) has stuck a new multi-year deal with LCI Education that sees it partner the Socceroos, Matildas and all national youth teams.
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Another boost for SA economy, this time from AFL Gather Round
The second AFL Gather Round is estimated to have contributed more than $91 million to South Australia's economy, generating more than 190,000 visitor nights.
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Are Shaw and Partners’ sponsorships really just ‘chairman's choice’?
Does Shaw and Partners engage in ‘chairman's choice’ sponsorship, or is there more to its approach than meets the eye?
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Gemba highlights evolving fan expectations at live events
Gemba has released a research report indicating that fan expectations for live events have significantly evolved.
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BMW signs as Australian PGA Championship title partner
BMW has boosted its golf sponsorship strategy by stepping up to take naming rights to the PGA Championship.
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TCS takes title rights to the Sydney Marathon
Tata Consultancy Services (TCS) has added another cap to its global support for distance running by becoming the title partner of Sydney Marathon, Australia’s largest event in this category.
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Cadbury joins Alanna Kennedy in campaign to empower girls’ sport
Cadbury has signed Alanna Kennedy as a brand ambassador to support its Women in Sport campaign which will boost participation of young girls.
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V/Line extends partnership with AFL Victoria
AFL Victoria has extended its partnership with V/Line for another three years.
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