TFA, Sportscover renew in multiyear deal
Touch Football Australia (TFA) has renewed its partnership with Sportscover for another three years.
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SIXT backs SUNS national competition with LA Lakers
The AFL’s Gold Coast SUNS have partnered the NBA’s Los Angeles Lakers basketball team and SIXT to launch a nationwide competition with an all-expenses paid trip to LA as the prize.
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Shaw & Partners metric is ‘happiness, not commercial returns’
Shaw & Partners’ new naming rights deal with Surf Life Saving Australia’s Iron Series will not focus on commercial returns according to its CEO.
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WNBL in new ownership structure
The Wollemi Capital Group Syndicate (WCGS) and the National Basketball League (NBL) have agreed to acquire a majority interest in the Women's National Basketball League (WNBL).
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ASC, QIC Real Estate partner to promote kids sports
The Australian Sports Commission (ASC) has partnered with QIC Real Estate to introduce sports-themed activities in shopping centres across Australia.
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Future Golf inks TRUE linkswear as footwear partner
Future Golf has signed with TRUE linkswear which will enjoy visibility at events and through member offers.
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Volkswagen in electric, pedal-power activation
Volkswagen recently used a unique activation at a Sydney Swans home game to showcase its new electric vehicle (EV) lineup with a pedal-powered experience.
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Suncorp launches netball Off-Court All Stars
Super Netball naming rights sponsor Suncorp has boosted its backing through an initiative dubbed the Off-Court All Stars.
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Global sports agency Performance54 rebrands to '54'
Performance54 has rebranded to '54' and says this is to signal innovative and forward-thinking to sports industry clients.
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