PointsBet's recent decision to end its naming rights sponsorship the Cronulla Sharks' NRL stadium marks a significant moment in the gambling sector's response to anticipated regulatory restrictions.
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Supercars and Pizza Hut have partnered in a new marketing initiative where fans can redesign Macauley Jones’ #96 Chevrolet Camaro.
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Toyota will remain the AFL's premier partner for another four years to take its support of Australian football into a fourth decade.
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Nestlé has appointed Mackenzie Arnold as the newest ambassador for the Milo brand.
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Researchers at La Trobe University have found that the One Million Stars to End Violence (OMSTEV) campaign at the 2018 Commonwealth Games failed to raise public awareness about violence against women.
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Swinburne University and Richmond Football Club have extended their partnership for an additional four years to cement the collaboration until 2028.
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Hungry Jack’s retains naming rights to the National Basketball League (NBL) after renewing its deal for five seasons.
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Swimming Australia has signed a multi-year agreement with global sports agency SPORTFIVE which is tasked to expand its commercial footprint.
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The AFL’s Western Bulldogs have inked a renewal with Airport Toyota which retains its platinum partner status for two more years.
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