Virgin Australia keeps AFL presence at high altitude with Carlton renewal
Virgin Australia has extended Carlton Football Club deal for three years taking the collaboration beyond a decade.
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Probe confirms Matildas’ cup impact on the whole of women’s soccer
YouGov Sport data shows the Matildas’ run to the AFC Women’s Asian Cup final again lifted fan engagement and interest in women’s soccer.
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RAC Arena unveils another up-market seating zone
Perth’s RAC Arena has announced a new ticketing option it has dubbed the Terrace with 40 premium seats in the lower tier at the venue.
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Government eyes revived gambling ads crackdown – sports in sharp focus
The federal government will ban gambling advertising in sports venues and on team uniforms under new reforms that restart a policy agenda first outlined in 2023.
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Port Adelaide is latest berthing for Health Partners’ SA marketing push
The Port Adelaide Football Club has signed Health Partners to sponsor its AFL and AFLW programs.
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Cats stay in the green with extended 1KOMMA5° deal
The AFL’s Geelong Cats have extended 1KOMMA5° Australia as sustainability partner for the current season.
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Popsta takes up Supercars YouTube channels, website sales agency
Supercars has appointed Popsta Media as its digital media sales agency to market its YouTube channels, website and app in Australia New Zealand.
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Cowboys turn to Mother Energy for fan activation boost
The North Queensland Cowboys will be sponsored by Mother Energy for the 2026 and 2027 NRL seasons.
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Marvel Stadium stoked as Coke fan zone pops the cap
The AFL’s Marvel Stadium has launched a premium fan space dubbed the Pulse by Coca-Cola as part of its matchday and event upgrades.
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Kindred Property spirits long relationship into formal Dolphins deal
A long-standing relationship between the NRL Dolphins and Kindred Property has been formalised with the firm named as real estate partner to the club.
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