NAPA Auto Parts backs Sprintcars for Adelaide 500
NAPA Auto Parts has taken naming-rights for the inaugural NAPA Speedway – Sprintcars in the City to be part of this year’s Adelaide 500.
Read moreMore latest news - page 243
Rowing Australia partners Sharp EIT Solutions
Rowing Australia (RA) has inked a deal with Sharp EIT Solutions which becomes technology partner to the Australian Rowing Team.
Read more
WSC Sports announces new fan engagement products
WSC Sports has launched three new products it claims will revolutionise fan engagement through AI-powered content creation, management and distribution.
Read more
Sydney Swans partner NIDA for enhanced training
The AFL’s Sydney Swans have partnered the National Institute of Dramatic Art (NIDA) to improve personal performance through NIDA Corporate Training.
Read more
Cowboys, Bravus extend to back women's squad
Bravus Mining and Resources has boosted its partnership of the North Queensland Cowboys to include the NRL club’s women’s team.
Read more
Therabody beefs up Melbourne Stars training
Therabody will be the training partner of the Melbourne Stars for the upcoming WBBL and BBL seasons.
Read more
Parramatta, James Hardie in sportwashing claim
The NRL’s Parramatta Eels new major sponsorship with James Hardie has faced accusations of sportwashing from advocates for asbestos illness survivors.
Read more
Dentsu Sports Analytics, Fonto launch SponsorshipBI
Dentsu Sports Analytics and Fonto have launched platform SponsorshipBI in Australia following a successful pilot run in conjunction with Cricket Australia.
Read more
GIANTS sign Reflections Holidays, surpass 35,000 members
The AFL’s GWS GIANTS have inked Reflections Holidays as its new membership partner in a three-year deal to the end of 2027.
Read more
NOVA Employment sponsors Wanderers Powerchair team
The Western Sydney Wanderers have struck a new partnership with NOVA Employment that takes its Powerchair team’s front-of-shirt position.
Read more