Boost Mobile prioritises fans in A-Leagues strategy
Boost Mobile’s A-Leagues sponsorship sees fan engagement as a core component according to its founder Peter Adderton.
Read moreMore latest news - page 246
MasterChef in renewable gas greenwash claim
The Australian Competition and Consumer Commission (ACCC) has been asked to investigate "renewable gas" claims made by the Australian Gas Network (AGN) on popular cooking show MasterChef.
Read more
Challenger completes trio sponsorship strategy
Challenger has struck a new three-year sponsorship of the Sydney Film Festival which is the third deal in its brand sponsorship strategy.
Read more
TAB bets on sideline NRL seats promotion
TAB has launched an initiative to enhance fan engagement by offering exclusive sideline seats at NRL matches.
Read more
Women’s sports fandom grows
New research from SurveyMonkey and Parity shows a significant increase in the popularity of women's sports.
Read more
Netball Australia reports surplus with revenue up
Netball Australia has reported a surplus for the second consecutive year marking strong signs of financial stability.
Read more
New appointments at Cricket Australia, MCA Australia
Cricket Australia (CA) has appointed Ed Sanders as its new chief commercial officer from 10 June.
Read more
Walkley Awards, Ampol sponsorship to end
Ampol's controversial sponsorship of the Walkley Awards will end in October following pressure from journalists, cartoonists and activist groups.
Read more