ALAND renews Parramatta Eels deal
ALAND has renewed its major sponsorship of the NRL’s Parramatta Eels for three years with the new arrangement to start next season.
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Salon Warehouse partners NSW Swifts
Salon Warehouse has signed with the NSW Swifts for the upcoming 2024 Suncorp Super Netball season.
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Dentsu Sports Analytics’ new solution for sponsorship metrics
Dentsu Sports Analytics has unveiled SponsorshipBI which measures partnership impact.
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Brands tee up for LIV Golf Adelaide
LIV Golf has confirmed Thomas Foods International, Pirate Life Brewing, La Roche-Posay and Sidewood Estate as partners.
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Bastion scheme will back Olympic hopefuls
Sports marketing agency Bastion has launched Project 32 which it claims will benefit up and coming Olympic athletes.
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Crows, Balfours extend to celebrate 30-years
Adelaide Football Club and Balfours have extended their partnership until the end of 2028 to make it 30 years of collaboration.
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Sponsorship to get own guidelines under ABAC
The Alcohol Beverages Advertising Code (ABAC) will release specific guidelines for sponsorships later this year according to CEO Jayne Taylor.
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