Brisbane Lions sign TripADeal
TripADeal has entered AFL sponsorships through a key deal with the Brisbane Lions.
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Western Sydney University, Parramatta Eels seal new deal
The Parramatta Eels have become another elite sporting club to link up with a tertiary institution by striking a deal with Western Sydney University.
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ASM Global hire to focus on content strategy
ASM Global has appointed entertainment industry specialist Matthew Lazarus-Hall as group executive vice president, entertainment and content.
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HCF champions women's health in netball partnerships
HCF is stepping up to further promote women's health alongside netball players and into the wider community.
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From passive to participatory, the evolution of experiential activations
Within the vibrant spectrum of marketing strategies, experiential activations shine distinctly, offering a level of fan engagement that traditional channels cannot achieve. Activations set a new standard for connecting with audiences far beyond the capabilities of mainstream media.
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Sydney Swans bolster Bird in Hand deal
Bird in Hand has boosted its Sydney Swans sponsorship with a revised deal that backs both the men’s and women’s programs.
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LIV Golf Adelaide anoints event ambassadors
LIV Golf Adelaide has signed podcasters Ellidy Pullin and Dylan Buckley as ambassadors for the 2024 event.
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Hawthorn inks Moondarra Cheese as new partner
The AFL’s Hawthorn club has signed Moondarra Cheese to its sponsorship family.
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Amplifying achievements in the digital arena
The mastery of digital spaces to elevate sports marketing was discussed at the recent SportNXT conference in a panel led by Sports Geek found Sean Callanan named ‘Amplifying Big Wins’.
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