Coles takes naming rights to MiniRoos
Coles has expanded its sport sponsorship program by signing for naming rights to Football Australia’s (FA) MiniRoos junior grassroots program.
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Spring Media appoints Cam Vale for Oceania expansion
Seasoned Australian sports executive Cam Vale will lead expansion for Spring Media in Oceania.
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Patties Foods fuel Olympic dreams through AOC deal
Patties Foods has signed with the Australian Olympic Committee (AOC) to provide its iconic Four’N Twenty pies and Fitness Outcomes meals to the nation’s Olympic team in Paris.
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Coca-Cola Europacific Partners renews SANFL deal
Coca-Cola Europacific Partners (CCEP) has reaffirmed its longstanding sponsorship with the South Australian National Football League (SANFL).
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Australian sports leaders navigate commercial hurdles ahead of Olympics
Leaders from three top National Sporting Organisations (NSOs) engaged in a discussion on commercial strategies and challenges facing Olympic sports.
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National Storage inks as NBL1 East presenting partner
National Storage has become the presenting partner of NBL1 East in a deal that will promote the sponsor’s 40 centres in the region.
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Marsh backs AFL to support talent development
Global risk insurer Marsh has boosted its AFL deal take the naming-rights to the league’s talent pathways.
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Team Liquid Honda dominates esports sponsorship
Team Liquid has secured the position as top earner in esports sponsorship revenue owing to its arrangement with Honda worth US$19 million a year.
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Rabbitohs, Reclaim the Game bet on extended deal
Reclaim the Game has extended its partnership with the NRL’s South Sydney Rabbitohs for a further three years.
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