Media's pivotal role in women's sport commercialisation
News Sport Network managing director Michael Watkins shed light on the intricate relationship between media coverage and the commercial success of women's sports.
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Maccas expands NRL sponsorship with new Wests Tigers deal
McDonalds has boosted its NRL sponsorship program by becoming the quick service restaurant partner of the Wests Tigers with the deal starting at the club’s season opener at iconic Leichhardt Oval.
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Insights into Angel City FC's approach to women's football
Julie Uhrman, co-founder and president of Angel City FC, has shed light on the innovative strategies and philosophies driving the success of the new women’s football club.
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Geelong Cats in new partnership with Marathon Foods for enhanced game day experience
Geelong has announced a strategic partnership with Marathon Foods for the introduction of an array of Asian-inspired snacks for fans at GMHBA Stadium.
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ESPN responds to the evolving fandom landscape in Australia
ESPN is actively adjusting its content and delivery methods to cater to the changing preferences of the younger generation of sports fans in Australia and New Zealand.
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AFL embraces hyper-personalisation to enhance fan experience
The AFL has adopted hyper-personalisation strategies to connect with its vast fan base in q move to enhance fan engagement, according to the governing bodies executive general manager customer and commercial, Kylie Rogers.
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Australian talent set for global showcase through new partnership
House of Oz has partnered with Adelaide Fringe and Assembly in Edinburgh to elevate local talent on the global stage.
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Netball WA strengthens road safety commitment with extended Insurance Commission partnership
Netball WA and the Insurance Commission of Western Australia have reinforced their dedication to road safety by renewing their partnership for another three years, underscoring the ongoing commitment to the Belt Up campaign throughout the state.
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Navigating the AI maze, expertise beyond the hype
Power'd Digital CEO, Scott Dinsdale, emphasises the importance of identifying genuine AI expertise for sports organisations seeking to leverage technology for competitive advantage.
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