Angel City FC co-founder Julie Uhrman highlighted the significant advantages of independent ownership for women's professional sports teams and the critical need for equitable sponsorship.
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Geelong and Simonds Homes have renewed their partnership for an additional five years, continuing their long-standing association of 17 years.
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Webuild has announced its sponsorship of the Dolphins match day mini league, highlighting its commitment to fostering junior Rugby League participation in Queensland.
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Jim Beam has announced it has boosted its sponsorship of the Newcastle Knights, with the brand set to feature on the back of the team's shorts.
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Touch Football Australia (TFA) has signed a significant multi-year partnership renewal with 365 Health Australia which sees its Athelite brand become the pain relief, performance, and recovery partner for NRL Touch Football.
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Rowing Australia (RA) has signed a significant deal with Bollé, with the sunglass brand becoming a partner for Rowing Australia and the Australian Rowing Team.
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Sydney University Sport has announced a new partnership with global athletic footwear and apparel brand, New Balance, through an exclusive distribution agreement with retailer School Locker.
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MKTG Sports and Entertainment has a new PR and talent marketing division which is part of a broader strategic move aimed at amplifying the agency's services across the Asia-Pacific region.
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Geelong has renewed its partnership with CUB for an additional five years in a deal that also sees a small local brewer gain pourage access to the club’s home stadium.
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RugbyWA has struck a significant partnership with Rendezvous Hotel Perth Scarborough, marking the initiation with the inaugural Rendezvous Scarborough Challenge Cup tournament.
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