Adelaide Crows lands partnership with Hype DC
Sneaker retailer Hype DC has struck its first significant sports sponsorship, signing a deal with the Adelaide Crows.
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AFL renews and expands partnership with OMO
The Australian Football League (AFL) has extended its partnership with Unilever brand OMO until at least the end of 2026.
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New report highlights impact of sponsor mentions in sports club social media
Golf clubs lead the way in recognising sponsors on social media, with 7.55% of their posts mentioning sponsors, according to a new report from social media analyst company Shunt.
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Uber teams up with Matilda’s Mary Fowler to support reserve grade sports
Uber has partnered with Matilda’s legend Mary Fowler to launch a campaign aimed at finding and sponsoring Australia’s most deserving reserve grade sports team.
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Bond University and World Surf League strengthen ties with extended partnership
The World Surf League (WSL) and Bond University have reaffirmed their commitment to fostering educational and professional opportunities in sports by extending their partnership through to 2026.
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HBF ends two venue naming rights in Perth
HBF will end two significant venue naming rights sponsorships in Perth as it looks to consolidate its backing to HBF Park.
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Lendlease joins forces with Paralympics Australia for Paris 2024 campaign
Lendlease has become the warehouse provider for Paralympics Australia ahead of the Paris 2024 Paralympic Games, a move that will bolster support for over 170 Australian athletes.
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Walker Corporation re-signs as principal partner for Adelaide 36ers
Walker Corporation has renewed its principal partnership with the Adelaide 36ers for the upcoming season, marking the fourth consecutive year as the team's jersey sponsor.
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