Westfield strengthens support for Netball Australia
Netball Australia (NA) has confirmed the extension of its deal with Westfield until 2026.
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Study suggests Gen Z prefers happiness over success
A new survey by Secret Sounds Connect says that Generation Z (Gen Z) prioritises happiness and social connection over traditional success markers like career achievement and home ownership.
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Melbourne Stars gain from Meshh engagement analytics
Meshh has revolutionised the way the Melbourne Stars measures and enhances fan engagement on game days.
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Hyundai expands Surfing Australia deal, names Molly Picklum ambassador
Hyundai has boosted its commitment to surfing by securing presenting rights for the Australian surfing team, known as the Irukandjis.
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New sponsor, EV safety car for Supercars
Racing series Supercars has announced new and re-signed sponsorship deals and the introduction of its first electric Safety Car in partnership with bp pulse and Porsche.
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Handpicked Wines partners Sydney Symphony
The Sydney Symphony Orchestra (SSO) has signed Handpicked Wines as platinum partner and it will present the upcoming Cocktail Hour concert series.
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Football Australia and CUPRA drive on
Football Australia (FA) has renewed deal with CUPRA which continues as vehicle partner of the Socceroos and Matildas.
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Knights extend with Classic Sportswear
The Newcastle Knights have extended with partner Classic Sportswear with the new deal running to the end of 2029.
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