Etrainu, Surf Life Saving Australia commit to more beach access
Sponsor etrainu has reaffirmed support for beach inclusivity by renewing with Surf Life Saving Australia (SLSA)’s inclusive equipment program.
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Sportsbet CEO advocates attracting new fans to racing
Sportsbet’s Barni Evans has highlighted the importance of innovation and broader engagement strategies to bring new fans to horse racing.
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Mission Foods expands Western Bulldogs deal, takes HQ naming rights
Mission Foods has boosted its sponsorship of the AFL’s Western Bulldogs to take naming rights to club headquarters at Whitten Oval.
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Oakberry, WSL strengthen ties to 2026
Oakberry Açaí Australia has expanded its partnership with the World Surf League (WSL) Asia Pacific.
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Sportsbet unveils Melbourne Racing Club activation
Sportsbet has activated its new five-year partnership with the Melbourne Racing Club (MRC) with a bespoke basketball court at Caulfield racecourse for the last weekends Blue Diamond Stakes Day.
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NSWRL renews with Transport for NSW
Transport for NSW has extended its partnership with NSW Rugby League to continue backing the Knock-On Effect NSW Cup.
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Collingwood, Primo Foods spice up renewal
The AFL’s Collingwood club has announced the extension and expansion of its partnership with Primo Foods.
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Banter will activate Milo’s MiniRoos sponsorship
Sports and entertainment marketing agency Banter has been appointed by Milo to activate its sponsorship of Football Australia's MiniRoos.
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Sydney FC wins Bulova Watches backing
The A-League’s Sydney FC has signed Bulova Watches with the deal covering the remainder of the men’s and women’s A-League seasons.
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