Cadbury boosts Cheer & A Half promo in expanded Wallaroos deal
Cadbury’s upgraded deal with rugby’s Wallaroos will give a major boost to the existing Cheer & A Half campaign.
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Boost Mobile in soccer play, as other A-League partners back All Stars
Boost Mobile has made its first foray into national football sponsorship by becoming a major partner to the men’s and women’s teams.
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Richmond signs Bailey Brewing as beer partner
The AFL’s Richmond Tigers have inked Bailey Brewing as beer partner up to 2026.
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New Zealand Warriors enjoy backing surge
The NRL’s New Zealand Warriors have experienced a big increase in sponsorship according to its GM of commercial & consumer business Glenn Critchley.
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Ultimate Ears partners with World Surf League
Ultimate Ears has become a partner of the World Surf League (WSL) Australia and will be known as the portable speaker for the league.
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Rugby’s British & Irish Lions partner to document Australian Tour
The British and Irish Lions have joined with UK-based Whisper, for the men's team tour of Australia next year.
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NBA boasts Asia-Pacific digital, social engagement wins
The National Basketball Association (NBA) reports a big gain in digital and social media engagement in the Asia-Pacific for the 2023-24 regular season.
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Cadbury adds Wallaroos support for Rugby World Cup
Mondelēz and Rugby Australia have strengthened their relationship with Cadbury becoming the principal partner of the Wallaroos national women's rugby team.
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ALAND renews Parramatta Eels deal
ALAND has renewed its major sponsorship of the NRL’s Parramatta Eels for three years with the new arrangement to start next season.
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