We want deeper ties with NSW rugby league fans: Jim Beam’s Chapman
Jim Beam's enhanced sponsorship of NSW Rugby League will forge stronger connections with the game’s enthusiasts, according to Trent Chapman.
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One-off, One New Zealand opt-out of Warriors’ jersey spot
Major sponsor of the NZ Warriors club One New Zealand will not have its brand on the team's jersey for the upcoming NRL Heritage Round.
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VFL, Smithy’s cement partnership with extension
The Victorian Football League (VFL) and Smithy’s have renewed their partnership with the Coles-owned beer brand retaining naming rights for three more years.
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UFC extends Entain deal through 2025
Ultimate Fighting Championship (UFC) and Entain have reaffirmed their relationship confirming the sponsor' status as wagering partner Australia and NZ until 2025.
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Jim Beam props more support to NSW and Sky Blues
Jim Beam has expanded its partnership the NSW Rugby League and now sponsors both the men’s and women’s State of Origin squads.
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AFL reports best financials and attendances
The Australian Football League (AFL) improved its financial performance in 2023 with operating surplus at $27.7 million, up $7 million from the previous year.
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CSP International: transforming sponsoring sport and entertainment
Seasoned sponsorship and sales professional Ryan Sanderson launched a new agency that in less than a year has signed deals with leading sport and entertainment players.
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NZ celebrates growth of female soccer
New Zealand Football (NZF) reported a 25% surge in female participation which last season was up 25%.
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Live Nation: impact of live music on brand loyalty
Live Nation has revealed findings from its latest Fan Insights Study Driving Loyalty which highlights the role live music can play in enhancing brand loyalty.
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A-Leagues restructures amid staff cuts
Australian Professional Leagues Chairman, Stephen Conroy, has a strategic plan to bolster the A-League's growth and fan engagement according to his open letter to fans.
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