Within the vibrant spectrum of marketing strategies, experiential activations shine distinctly, offering a level of fan engagement that traditional channels cannot achieve. Activations set a new standard for connecting with audiences far beyond the capabilities of mainstream media.
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Bird in Hand has boosted its Sydney Swans sponsorship with a revised deal that backs both the men’s and women’s programs.
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LIV Golf Adelaide has signed podcasters Ellidy Pullin and Dylan Buckley as ambassadors for the 2024 event.
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The AFL’s Hawthorn club has signed Moondarra Cheese to its sponsorship family.
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The mastery of digital spaces to elevate sports marketing was discussed at the recent SportNXT conference in a panel led by Sports Geek found Sean Callanan named ‘Amplifying Big Wins’.
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Providoor has partnered Netball NSW for 2024 and will activate to help busy netball families at meal times.
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The AFL’s St Kilda has partnered Factory Sound and Security Shift in a boost to its commercial program.
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The NRL’s New Zealand Warriors have signed UP Education which becomes education partner.
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Supercars may lose Boost Mobile as a key sponsor following its owner’s latest comments on social and in mainstream media.
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Queensland Country Bank will extend its major partnership with the NRL’s North Queensland Cowboys for another year to count 20 years of support.
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