McDonalds has boosted its NRL sponsorship program by becoming the quick service restaurant partner of the Wests Tigers with the deal starting at the club’s season opener at iconic Leichhardt Oval.
Read more
Julie Uhrman, co-founder and president of Angel City FC, has shed light on the innovative strategies and philosophies driving the success of the new women’s football club.
Read more
Geelong has announced a strategic partnership with Marathon Foods for the introduction of an array of Asian-inspired snacks for fans at GMHBA Stadium.
Read more
ESPN is actively adjusting its content and delivery methods to cater to the changing preferences of the younger generation of sports fans in Australia and New Zealand.
Read more
The AFL has adopted hyper-personalisation strategies to connect with its vast fan base in q move to enhance fan engagement, according to the governing bodies executive general manager customer and commercial, Kylie Rogers.
Read more
House of Oz has partnered with Adelaide Fringe and Assembly in Edinburgh to elevate local talent on the global stage.
Read more
Netball WA and the Insurance Commission of Western Australia have reinforced their dedication to road safety by renewing their partnership for another three years, underscoring the ongoing commitment to the Belt Up campaign throughout the state.
Read more
Power'd Digital CEO, Scott Dinsdale, emphasises the importance of identifying genuine AI expertise for sports organisations seeking to leverage technology for competitive advantage.
Read more
Angel City FC co-founder Julie Uhrman highlighted the significant advantages of independent ownership for women's professional sports teams and the critical need for equitable sponsorship.
Read more
Copyright © Prickly Pair Media 2026 • ABN 54 658 014 049 • Terms of use • Privacy policy.
Sponsorship News is a Prickly Pair Media Pty Ltd publication.
Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.