Australian Open announces Weet-Bix, Luzhou Laojiao deals
The Australian Open (AO) has signed new and renewed partnerships that expand its reach locally and overseas.
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Wildcard expands services to include PR, digital media
Sports culture agency Wildcard has announced it is moving into public relations and digital media.
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Wests Tigers nail construction firm PAMA
Wests Tigers has struck a two-season sponsorship with PAMA that sees the local construction firm's name appear on the front of the NRL team's shorts for the next two seasons.
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Clubfunders, PokitPal partner to cut club membership decline
Sports payment technology specialist Clubfunders has joined with cashback platform PokitPal with a claim to make sports club memberships more affordable.
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Health Partners joins SANFL as premier partner
The South Australian National Football League (SANFL) has signed with Health Partners that aligns the sponsor's brand with both the men’s and women’s state leagues.
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Tennis Australia inks Aperol aperitif
Tennis Australia (TA) has signed a multi-year partnership with Campari Australia and its Aperol brand becomes the aperitif for major events starting in 2024.
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Aurizon extends with Queensland Firebirds
Rail freight operator Aurizon has recommitted to netball by extending its partnership with the Queensland Firebirds.
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Water Polo Australia partners with Hello Period
Water Polo Australia (WPA) has announced it will partner Hello Period to focus on messages about eco-friendly, period management.
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Kumho Tyre renews with Hockey Australia
Kumho Tyre Australia has re-signed with Hockey Australia (HA) extending to cover next year.
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Kids slam dunk with Brisbane Bullets on Carnival Luminosa
As part of its post-COVID-19 marketing, Carnival Cruise Line has launched its Brisbane Bullets partnership at a basketball clinic on cruise vessel, the Carnival Luminosa.
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