NSWRL renews with Transport for NSW
Transport for NSW has extended its partnership with NSW Rugby League to continue backing the Knock-On Effect NSW Cup.
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Collingwood, Primo Foods spice up renewal
The AFL’s Collingwood club has announced the extension and expansion of its partnership with Primo Foods.
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Banter will activate Milo’s MiniRoos sponsorship
Sports and entertainment marketing agency Banter has been appointed by Milo to activate its sponsorship of Football Australia's MiniRoos.
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Sydney FC wins Bulova Watches backing
The A-League’s Sydney FC has signed Bulova Watches with the deal covering the remainder of the men’s and women’s A-League seasons.
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Football Australia reports Legacy '23 strategy a success
Football Australia (FA) has released a detailed report on its Legacy '23 strategy after the FIFA Women’s World Cup held here and New Zealand.
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Netball SA, Adelaide Thunderbirds renew with Valour Sport
Netball SA and the Adelaide Thunderbirds have re-signed with Valour Sport until 2026 following an initial three-year collaboration.
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TFH Hire Services stems sponsor losses for Erebus
Supercars team Erebus Motorsport has moved quickly to replace key partners after their sudden exit resulting from a dispute with former lead driver Brodie Kostecki.
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Wests Tigers strategy sound, but jersey under-valued: Pascoe
Former Wests Tigers CEO, Justin Pascoe has credited the club’s commercial strategy and investment targeted at core business for its financial sustainability despite on-field challenges.
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