Fremantle Dockers, McDonald's lengthen ties
The Fremantle Football Club has renewed its sponsorship with McDonald's to remain its quick service restaurant and café partner covering both AFL and AFLW squads until the end of 2026.
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ABAC rolls out guidelines for digital alcohol marketing
The Alcohol Beverages Advertising Code (ABAC) has introduced a comprehensive best practice guide for digital marketing of alcohol and alternative drinks in sports.
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Geelong AFL forms new partnership with Geelong Travel
The Geelong footy club has announced a new sponsorship with Geelong Travel which becomes its membership partner for the 2024 season.
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Mitre renews sponsorship with Football NSW
Australian soccer will again enjoy Mitre backing after the British sports brand extended its sponsorship with Football NSW to 2026.
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Sydney Sixers announce partnership with Merlin
Merlin has expanded its sports sponsorship program through a one season extension with the Sydney Sixers BBL franchise.
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Brisbane Heat teams up with Poolwerx
Poolwerx enters topflight sports sponsorship through a deal with the Brisbane Heat BBL franchise.
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RFDS and HCF partnership for remote health
The Royal Flying Doctor Service (RFDS) has entered a partnership with HCF to enhance healthcare services for Australians in rural and remote areas.
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St Kilda and Gumbuya World join for new adventure
Victorian theme park Gumbuya World has signed with the St Kilda AFL club with offerings to the club’s members as part of the deal.
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Brisbane Roar signs Aquame player hydration
The A-League’s Brisbane Roar has partnered Aquame to supply their men’s and women’s teams with the latest hydration technology.
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