McDonald's partners Paralympics Australia
McDonald's Australia has signed a three-year partnership with Paralympics Australia and its team as the fast-food giant steps up its commitment to diversity, equity and inclusion.
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Visit Victoria backs Cam Vale’s Ballarat pro wrestling
The state’s tourism agency Visit Victoria will sponsor the Starrcast Downunder international wrestling event to be staged in Ballarat next April.
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Melbourne Mavericks wins Cobram Estate as inaugural principal partner
Super Netball newcomer the Melbourne Mavericks has secured its first major sponsor in Cobram Estate.
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The Lume partners Webuild for Da Vinci exhibition
Melbourne’s Lume digital art gallery has secured Webuild as presenting partner for the upcoming Leonardo da Vinci – 500 Years of Genius exhibition to open in March 2024.
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Backlash for Netball Australia over Donnell Wallam
Netball Australia (NA) is currently under scrutiny for its PR management when Noongar netballer, Donnell Wallam was apparently blamed for remarks that lost a controversial sponsorship.
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Chemist Warehouse in tenpin bowling deal
Prolific sports sponsor Chemist Warehouse has added Tenpin Bowling Australia (TBA) to its roster.
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Sydney FC powerchair team scores with Community Health Group
Sydney FC’s powerchair team has secured its first unique major sponsor with the Community Health Group (CHG) logo to feature on the front of the player’s shirts for the upcoming season.
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Trailblazers event celebrates Women in Sports Business
We recently held the second Trailblazers event which brought a spark to Melbourne at the quirky Zagames Hotel. The evening focused on inspiration and connection for up-and-coming professionals in the sports business industry.
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CMO blueprint for consumer-centric sponsorship
Chief marketing officers (CMOs) have been urged to transform their approach to sponsorship in a new white paper by industry expert Kim Skildum-Reid.
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REA Group strengthens ties with Sydney Swans
REA Group (realestate.com.au) has reaffirmed its position as a Sydney Swans' major partner by extending until the end of next season.
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