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Consultancy takes AFL’s in-stadium gig from MKTG

TGI Sport has clinched a 10-year contract with the AFL promising to revolutionise in-stadium experiences at Melbourne's MCG and Marvel Stadium.

Investor platform eToro partners soccer ruling body

eToro has expanded its sponsorship program by striking a three-year deal to become the investment platform of the Australian Professional Leagues (APL) men’s and women’s competitions.

Another winner from Women’s World Cup

Australian sportswear retailer Rebel has reported an 8% annual sales increase which it largely attributes to early backing of the Matildas in the Women's World Cup.

Marketeer lists most effective channels for sponsors

Sportfive, has released a study examining the three primary avenues—athletes, teams and leagues—that businesses can use for sports sponsorship investment.

Women's BBL makes moves to grow sponsorship

Aiming to boost its commercial appeal, the Women's Big Bash League (WBBL) has launched a Stadium Series to be hosted at three of Australia's premier cricket venues.

Vita-Weat signs cracker deal with netball

Arnott’s Vita-Weat is a new associate partner with the Australian Diamonds netball team.

CBA joins Football Australia to boost the female code

Commonwealth Bank (CBA) and Football Australia (FA) have bolstered their commitment to women’s code by launching a special fund.

Victory renews beer partner

Melbourne Victory FC has inked a three-season extension with Local Brewing Co. that remains as beer partner for the next three seasons.

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