Blue Crane Capital takes naming rights to Sydney’s rugby Shute Shield
Sydney Rugby Union has closed a naming rights deal for the Shute Shield competition with Blue Crane Capital.
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AFL marks new season with strengthened sponsor roster
The AFL has listed its new sponsorships and renewals for the 2026 Premiership season.
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Wildcats credit Flight Centre deal for take-off in fan engagement
Basketball’s Perth Wildcats are continuing to build supporter engagement through their two-year Flight Centre deal.
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HCLTech to project Hockey Victoria’s Melbourne Cobras digital launch
HCLTech will support Hockey Victoria’s to launch of its Melbourne Cobras teams ahead of their debut in the Hockey One League this season.
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Europe continues sponsorship spree – 2025 market review
European sponsorship grew to €34.45bn (A$56,27bn) in 2025 as sport continued to attract the majority in this marking sector.
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Linglong Tire rounds in on Dolphins to boost Australian awareness
The Dolphins have signed Linglong Tire as tyre partner for the 2026 NRL season.
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Snap Fitness lifts Sydney Kings finals tilt
The Sydney Kings will be sponsored by Snap Fitness for the upcoming NBL Finals Series.
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CyberCX adds AFL and AFLW to protected sports portfolio
CyberCX has signed with the AFL and AFLW and will deliver security services to the leagues.
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Breitling, Collingwood watch for fans to pass on limited timepiece to the next generation
The AFL’s Collingwood Football Club has been sponsored by Swiss watchmaker Breitling that will release a limited-edition timepiece for purchase by fans.
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GIANTS Netball and Netball NSW pathways travelling well thanks to High Sierra
High Sierra has partnered GIANTS Netball and the Netball NSW Pathways program.
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