The Hawthorn Football Club is likely to be forced back into the market for a men’s front-of-guernsey sponsor after the AFL decided club’s Tasmanian arrangement must end after the 2027 season.
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The Australian Chamber Orchestra (ACO) has signed JBWere as the new Principal Partner of ACO Collective.
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The 2026 Magic Round achieved record-breaking attendance and viewership figures to solidify its status as a major event in the sports calendar according to the NRL.
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The Victoria Racing Club (VRC) has signed a multi-year deal with Sharp EIT Solutions which becomes its inaugural green energy partner.
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The AFL’s Adelaide Football Club will be sponsored by the Cliffs Kangaroo Island to the 2027 season.
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Chemist Warehouse hosted four days of fan experiences at Brisbane’s Suncorp Stadium during this year’s NRL Magic Round on 14 to 17 May.
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The AFL’s North Melbourne Football Club has signed a supply partnership with sports apparel brand SA1NT Layers.
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AFL club Port Adelaide’s Power Community arm has renewed its Enerven partnership to bring the arrangement to four years.
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Capital.com’s new sponsorship of Golf Australia (GA) and marquee Australian Open (AO) is driven by long-term corporate positioning and values alignment rather, than short-term customer acquisition according to its Australia CEO Thomas McCrickard.
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The Melbourne Mavericks have signed Klein Tools to sponsor the netball team for two seasons.
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