Sports to benefit as payments firm teams up with XV Capital
Gold Coast-based payments specialist Clubfunders has joined forces with XV Capital, a sports advisory and investment firm.
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Matildas in World Cup boosts Nielsen launch
Highlighting the impact of the Matildas' tilt at the FIFA Women's World Cup, Nielsen Sports unveiled its new Fan Insights platform in Australia.
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Insurance giant expands deal with NBL
AAMI has renewed its partnership with the National Basketball League (NBL), expanding the sponsorship to become the sports insurance partner for the upcoming season.
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American alcohol sponsorships set to surpass US$2bn by 2031
The US alcoholic beverage market, which was valued at US$1.6 billion in 2022, is projected to exceed US$2 billion by 2031, according to the recent Alcohol Marketing Partnerships Report by SponsorUnited.
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CUB uses Collingwood premiership for tinnies activation
In a move of maximise its AFL sponsorship, Carlton & United Breweries (CUB) has released a limited-edition can celebrating Collingwood's 2023 Premiership.
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Uni joins Sydney FC in historic deal
Sydney FC has inked a landmark five-year principal partnership with Macquarie University, deepening a relationship that has now spanned 17 years.
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Wotif renews partnership with Rabbitohs
Wotif has renewed its sponsorship of the South Sydney Rabbitohs, extending as the club's travel partner until 2025.
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Brisbane Heat adds pop group for explosive New Year bash
The Brisbane Heat has partnered Queensland Music Trails to enhance the fan experience at its New Year fixture.
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Melbourne Mavericks forge alliance with tyre distributor
The Melbourne Mavericks netball team has unveiled its first-partnership and teams up with Tyrepower.
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Go Sunny Solar reaffirms with Adelaide United
Go Sunny Solar (GSS) will remain a key partner of Adelaide United in an expanded deal with the A-League club which covers next season.
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