Essendon Bombers announce partnership with Dutton Automotive
Essendon Football Club has landed Dutton Automotive as its new co-major sponsor succeeding the departing Amart.
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Burley Sekem renews 100-year association with WA Football
The West Australian Football Commission (WAFC) has secured a new agreement with Burley Sekem, ensuring the continuation of a century-old tradition of using its balls in the state's major competitions.
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Active Pathways, W Sports & Media to merge
Adelaide-based technology consultancy Active Pathways Ltd (AP) has merged with talent agency W Sports & Media (WSM).
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Autistic Porsche driver teams up with specialist IT firm
Auticon, the world’s largest IT consultancy with a large autism spectrum disorder (ASD) staff will collaborate with race-car driver Ben Taylor (who is autistic) for the launch of his 2024 Porsche Sprint Cup season in Melbourne tomorrow.
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Don't Miss The Trailblazers: Women in Sport Business Event – Melbourne, November 23
Are you passionate about sports, business, and breaking glass ceilings? Join us for an unforgettable, intimate evening that will leave you both inspired and informed.
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Olympic hopefuls to compete at Adelaide’s Freestyle BMX Invitational
Boost Mobile has taken naming rights to the Freestyle BMX Invitational to be held during the Adelaide 500 later this month.
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English Football chair defends betting sponsorships
English Football League (EFL) chairman Rick Parry recently affirmed the legitimacy of betting sponsorships amidst ongoing debates over gambling harm.
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AFL announces new three-year deal for Top End matches
The Australian Football League (AFL) has struck a new three-year agreement with Northern Territory Major Events, to stage matches in the Top End for the next three seasons.
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Perth Scorchers and Crown unite for themed round
The Perth Scorchers have formed a new partnership with Crown to host the club's Pride matches in the upcoming BBL and WBBL seasons.
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Gamification tool is fan engagement ‘revolution’
With a promise to boost sports PlaySpark has launched a gamification platform designed to enhance team and media engagement strategies as well as delivering new sponsorships.
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