Sponsor revenue up but Cricket Aust in the red
Sponsorship income in FY23 for Cricket Australia (CA) rose to $76.4 million, an increase from last year's $69.6 million, according to its annual report.
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Wanderers FC inks Sushi Hub
Western Sydney Wanderers FC has signed a deal with Sushi Hub to run at least to the close of the 2023/24 A-League season.
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Bobsled hopeful wins home-town sponsor
ResPax has signed a three-year sponsorship with bobsledder Bree Walker to contribute to her mission of competing in the 2026 Milano Cortina Olympic Winter Games.
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Storm strengthens sponsorship after successful activation
After a promising match-day activation earlier this year, the NRL’s Melbourne Storm and Fiji Airways have struck a new deal covering extensive branding and incorporating significant community engagement.
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Roar secures business systems partner
Brisbane Roar has sealed a deal with IT consultancy Niltech Consulting to be implemented for the next A-League season.
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Asahi, Boost back combined event in Melbourne
Boost Mobile and Asahi Beverages' Pirate Life brand have jointly announced they will partner URBNSURF Melbourne’s event that combines surfing, skating and music.
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JD Sports extends sponsorship with Wanderers
The A-League’s Western Sydney Wanderers has renewed its partnership with JD Sports Australia to now run until the end of the 2024/25 season.
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Study backs themed sporting rounds
A new study by YouGov Sport has found that themed rounds in Australian leagues have a big impact on driving social change and engaging communities.
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Science in Sport partners NSW Institute of Sport
The NSW Institute of Sport has sealed a partnership with UK nutrition brand Science in Sport (SiS)to boost the performance and recovery of its scholarship athletes.
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Betfair sponsors cup Call of the Card
Melbourne Cup curtain raiser Call of the Card will be sponsored this year by Betfair.
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