Uncertainty over Harvey Norman's Super Rugby Pacific naming rights
Confusion within rugby circles following the ACT Brumbies' reference to a new naming sponsor for Super Rugby Pacific in a club communication.
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Accounting software partnership with Women's World Cup hits the back of the net
"Be brave and trust your instinct" were the words used by former Xero executive Penny Elmslie, as she led the company into its first global backing of Women's World Cup for 2023.
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Ford dealers deepens investment in Australian Basketball
The Ford Dealer Network has amplified its commitment to Australian basketball by announcing a multifaceted partnership with Basketball Australia.
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Harvey Norman announces partnership with Olympic teams
Prolific sponsor Harvey Norman has signed as a sponsor of the Australian Olympic Committee (AOC) and has extended its partnership with Paralympic Australia.
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Sponsorship expert may go to court over university’s alleged plagiarism
Kim Skildum-Reid has filed an application for preliminary discovery with the Australian Federal Court against the University of Queensland (UQ) for alleged plagiarism in instructional materials.
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Sustainable sponsor chooses rugby league star for campaign
Bluetti has announced a partnership with rugby league star Latrell Mitchell and has produced a new video promoting sustainable living.
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Sportswear brand inks historic deal with multiple Australian golf bodies
Global giant adidas has expanded its partnership with Australian golf by signing an unprecedented agreement that unites the PGA of Australia, Golf Australia, and WPGA Tour of Australasia under one apparel / footwear arrangement.
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Resource firm's medal achievement fund benefits several sports
Hancock Prospecting will inject $3 million into a new incentive program that will reward top athletes in Rowing Australia, Swimming Queensland, the Australian Swimmer’s Association, Volleyball Australia, and Artistic Swimming Australia.
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Sponsor offers backing if NSW Origin coach retained
Laundy Hotels has said it would sponsor the NSW State of Origin team, contingent on the retention of current coach Brad Fittler.
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Sponsorship News invests in AI-assisted searching
Sponsorship News (SN) has started its journey with artificial intelligence and hopes to soon offer AI-assisted search functionality.
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