Demand growing for access to rights holder digital assets: Greenroom Digital
Rights holders are having to be smarter with providing access to digital assets in the post-Covid landscape according to Greenroom Digital’s Steve Whately.
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World Surf League gets sponsorship boost from charging brand
Portable power-charging brand - mophie - has signed on with the World Surf League’s upcoming Tahiti event as well as appointing Molly Picklum as a brand ambassador.
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Collingwood/La Trobe Financial extension takes sponsorship to 20 years
La Trobe Financial has signed up for another four years as a Collingwood backer through to the end of 2027, which will make it a two decade partnership.
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Roar extends women’s front-of-shirt sponsor
Brisbane Roar’s Liberty A-League front of shirt sponsor, Ausenco has extended to its third consecutive year with the club.
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Supercars to sponsor Kostecki’s NASCAR debut on the back of American interest
The Chicago NASCAR Cup Series recent win by Shane van Gisbergen saw Supercars’ global streaming service, SuperView spike to over 5.3 million impressions around the Townsville event.
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La Trobe University tightens Carlton relationship with five-year extension
The AFL’s Carlton Football Club’s partnership with La Trobe University has been extended for five years with an increase in student programs.
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Australia predicted to see sports sponsorship surge
Australia's sporting landscape is set for a significant investment surge as it prepares to host a series of major international events over the next decade, predicts Paul Malina.
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FA releases report on the women’s game as World Cup proceeds
As the FIFA Women’s World Cup 2023 goes ahead, Football Australia (FA) has released its Legacy ‘23 Pre-Tournament Report on the women’s game.
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Escalating NRL dispute could threaten sponsorship relationships: Lessons from Canadian soccer
A brewing conflict between the Rugby League Players Association (RLPA) and the NRL could soon impact its sponsors, as is happening in a Canadian soccer dispute.
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A new chapter in Australian wrestling: OPW debut raises the bar
Oceania Pro Wrestling (OPW) has orchestrated an impressive international debut by partnering with IMPACT Wrestling for a debut show in Australia.
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