Australian cricket star joins MainGroup FX as global ambassador
Trading platform MainGroup FX has appointed Australian cricketer Shane Watson as its new global brand ambassador.
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Perth Glory's Tony Sage steps down as club ownership changes
In an unexpected turn of events, Tony Sage owner and chairman of the A-League’s Perth Glory for the past 17 years, has relinquished his role at the club.
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Sponsor extends Supercars partnership as it unveils new prime movers
Kenworth has lengthened its association with Supercars to remain its heavy-duty truck partner until at least the end of 2025.
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Co-major renews with Western Sydney Wanderers
Voltaren has extended its backing of the Western Sydney Wanderers by an additional two seasons.
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Melbourne Renegades welcome Goldline as premier WBBL partner
Goldline has entered its first major sport sponsorship through a new multi-year deal with the Melbourne Renegades' WBBL team.
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Sports operator broadens portfolio with addition of Super Netball team
Sports Entertainment Network (SEN) has been granted the license to an eighth team in the Super Netball League.
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Sub-brand ambushes Nascar with Supercar driver’s Indy debut
The sponsorship of Australian driver Brodie Kostecki’s Nascar debut by MobileX might be seen by many as an ambush of the series’ major backer, telco Verizon.
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Outkast aligns with Brisbane Roar as major sponsor
The A-League’s Brisbane Roar has struck a three-year partnership with Outkast.
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Steeden to stay on as touch’s preferred ball until 2028
Touch Football Australia (TFA) has renewed its deal with Steeden to see it back the sport’s associations in NSW and Queensland as part of the five-year deal.
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