JDH Hockey secures naming rights for Hockey One League
Jamie Dwyer Hockey (JDH) has partnered with the Hockey One League for the naming rights of Hockey Australia’s Hookin2Hockey program.
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Barbeques Galore to continue on-site steakhouse activation at Bathurst 1000
Barbeques Galore will have a significant presence at this year’s Bathurst 1000 with a major activation planned for the iconic race.
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Energy company sponsorships under scrutiny
The Rugby World Cup 2023 sponsorship deal with multinational energy corporation TotalEnergies has triggered intense debate in the sponsorship industry.
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Adelaide 36ers go pink to support breast cancer research and partners for fitness
The Adelaide 36ers NBL club is collaborating with The Hospital Research Foundation Group for a special PINK SLAM game on October 14 to raise funds for breast cancer research.
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Women's sports yield is high for brands: Analytic Partners
Advertisers should pivot to investing in women's sports which are now demonstrating a 2-3x better ROI compared to their male counterparts says Jo-Ann Foo, senior director of Analytic Partners.
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Melbourne United secures two-season partnership with Ozito
Melbourne United NBL club has completed its kit branding for the next two seasons by securing a two-year sponsorship with power tool brand Ozito.
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AFL clubs see remarkable uptick in fan-to-member conversion rates in 2023
The Hawthorn AFL club leads the charge in converting avid supporters into members, according to new data from YouGov Sport.
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Australian Open and US Open in digital Roblox partnership
The Australian Open and US Open tennis grand slams have formed a partnership to leverage their presence on the global digital platform Roblox.
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Grant Hunt takes helm of Tourism and Events Queensland ahead of 2032 Games
Grant Hunt has been appointed as the new chair of Tourism and Events Queensland (TEQ), Queensland’s primary tourism marketing agency.
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SX Global sells to high-profile investors looking to grow FIM World Supercross Championship
Sports promoters SX Global confirmed the sale of their business overseeing the FIM World Supercross Championship (WSX) to an investment group fronted by sports magnates Kyril Louis-Dreyfus and Juan Sartori.
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