Rugby League impasse, media black-out costs sponsors
The re-ignited feud between the Rugby League Players Association (RLPA) and the game’s administration will be harming sponsors and individual clubs if it isn’t resolved quickly.
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Dragons secure new back-of-jersey sponsor for NRLW squad
The St George Illawarra Dragons have secured HSE Global as a partner of its NRLW squad in a significant first for the club.
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SailGP bolsters Asia Pacific presence with new business structure
SailGP has announced a new business structure and team for the Asia Pacific region in a move to boost the commercial success of the racing league.
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Richmond and nib renew partnership until 2027
Health insurer nib has renewed its sponsorship of AFL’s Richmond club for another four years.
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Leadership shake-up as Brisbane Bullets and Rowing Australia announce new CEOs
As part of substantial sports leadership reshuffling, the NBL’s Brisbane Bullets and Rowing Australia have named Malcolm Watts and Sarah Cook as new CEOs respectively.
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WA and ASTN collaborate to propel sports technology ecosystem
The Western Australian government has formed a partnership with the Australian Sports Technologies Network (ASTN) that will bolster sports technology in the state.
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TrackMan extends partnership with PGA, bolsters broadcast and education programs
TrackMan and the PGA of Australia have boosted their partnership by introducing more of the sponsor’s broadcast technology and extending its footprint at the PGA Learning Hub at Sandhurst.
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Reclusive Adidas kicks off new club apparel partnership with the Wanderers
Adidas has become the new apparel partner of the Western Sydney Wanderers with the arrangement to see it kit out the A-League club for the next three seasons.
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Digital series to leverage new Milwaukee Tool Supercar partnership
Milwaukee Tool has made a return to Supercars sponsorship through a deal with the series promoter.
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