Marketeer Malina goes it alone with boutique sponsorship agency
Experienced sports and entertainment marketing executive Paul Malina has launched Backline Sports and Entertainment.
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Japan Rugby World Cup consultancy landed by Upfront Sports Partners
Upfront Sports Partners (USP) has been appointed by the Japan Rugby Football Union to advise on its bid to host the Rugby World Cup 2035.
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Aussie Beef signs for stake in ASEAN United FC competitions
The ASEAN Football Federation (AFF) will be sponsored by Aussie Beef to cover its four competitions.
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Netball Queensland upgrades pitch for main venue naming rights
Netball Queensland (NQ) is in discussions with the insurance and financial services sectors for a new naming rights deal to cover the Nissan Arena.
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Kookaburra is balls winner again in South Australian cricket deal
The South Australian Cricket Association (SACA) has extended its Kookaburra partnership for five years.
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QRL CEO Ben Ikin to step down, will leave sports sector
Queensland Rugby League (QRL) CEO Ben Ikin will step down at the end of July to take up a role outside sport.
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New Balance expand apparel deal to West Coast Eagles AFLW
The West Coast Eagles, New Balance and Belgravia Apparel have expanded their arrangement to cover the club’s AFLW team.
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2026 Winter Games recorded lowest home sponsorship tally since 2006
The Milano Cortina 2026 Winter Olympics recorded the lowest domestic sponsorship revenue for the event since Torino 2006 according to data from the International Olympic Committee’s Olympic Marketing Fact File and GlobalData.
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Hockey Australia is back in black thanks to commercial returns
Hockey Australia (HA) reported a return to surplus in 2025 with increased revenue assisted by an improving commercial environment.
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