Emirates extends long-term partnership with Sydney Symphony Orchestra
Emirates has renewed its sponsorship with the Sydney Symphony Orchestra (SSO) until 2025.
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The Adelaide 500 Supercars appoints a new commercial manager
Rebecca Lawson has been appointed the new commercial manager for the Adelaide 500.
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MATE and Central Coast Mariners extend partnership
Emerging telco MATE has extended its major sponsorship of winners of the A-League premiership the Central Coast Mariners for two seasons.
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SN Conference report: Tracking changing directions in valuation data
The pandemic turns out to have had a major impact on sponsorship and in ways that are only now becoming clearer according to a panel at last week’s Sponsorship News Conference.
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NBA raider New Orleans Pelicans ink deal with Australia’s TripADeal
The New Orleans Pelicans have inked a new global partnership with Australian online travel agency TripADeal under the National Basketball Association's (NBA) changed International Team Marketing Plan (ITMP).
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Steve Gatt appointed CFO at Paralympics Australia
The new chief financial officer (CFO) at Paralympics Australia will be Steve Gatt with a remit to emphasise robust commercial relationships.
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Gemba’s Women’s Sport Trust research finds untapped potential
New research by Gemba for the Women's Sport Trust in the UK has revealed fans of female sports still feel underserved by content despite record-breaking television viewership so far this year.
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SN Conference report: Connecting the dots to emotion in sponsorships
In a session focusing on the role of agencies in creating campaign sponsorships seeking an emotional tie to fans, it seems it all comes down to the quality of the brief.
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Canterbury to continue as partner on 2025 British & Irish Lions Australian tour
Canterbury will continue as the apparel partner with the British & Irish Lions for its 2025 rugby tour of Australia.
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