Softball Australia seeks commercial agency or consultant
Softball Australia is seeking a commercial sponsorship agency or consultant to assist in gaining additional partnerships.
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Surfing Australia will ride wave of wellness with RAWW Cosmetics
Surfing Australia has signed RAWW Cosmetics as its first beauty partner as the sport experiences a surge in female participation.
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Baseball Australia taps Mad Panda Media, the Sponsorship Group for commercial boost
Baseball Australia (BA) and the Australian Baseball League (ABL) have partnered with Mad Panda Media and the Sponsorship Group to bolster the sport's commercial opportunities.
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Victoria funds research to boost greater female sports participation
The Victorian government has announced financial support to back four new research projects targeting participation of women and girls in sport.
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SXSW Sydney 2023 expects high visitor turnout as it eyes Asian markets
In the lead-up to SXSW Sydney 2023 its head of marketing & commercial partnerships reveals new details of the much-anticipated event and its major sponsors – as well future plans.
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Toyota deal ensures robust future for North Queensland Cowboys NRLW squad
Toyota has expanded its sponsorship of the North Queensland Cowboys by becoming the major backer of its inaugural NRLW squad.
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FIFA Women's World Cup and World Cup 2026 secures AB InBev renewal
AB InBev has extended to its near 40-year partnership with FIFA as the beer sponsor for the Women’s World Cup 2023 and World Cup 2026.
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Baiada Poultry and the Roosters boosts community engagement with regional roadshow
Baiada Poultry, the major sponsor of the Roosters NRL club through its Steggles chicken brand has enhanced its community engagement with a successful regional roadshow.
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More natural disasters highlight the role force majeure: Gemba
The increasing frequency of natural disasters, like the current North American wildfires disrupting sports events, underscores the importance for sponsors to consider force majeure clauses during contract negotiations, says Gemba’s Adam Hodge.
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