Collingwood withdraws from Super Netball amid profitability challenge
The AFL’s Collingwood club has announced it will exit the Super Netball competition at the end of the 2023 season following a review on the future viability of the team.
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Mitsubishi Electric re-joins the NRL through new Dolphins partnership
Mitsubishi Electric has made a return to topflight rugby league sponsorship through a deal with NRL newcomers the Dolphins as the club gears up for a run to the finals.
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Could Optometrist Warehouse become a big player in sports sponsorships too?
Chemist Warehouse has had its eyes on a new market and has launched an offshoot called the Optometrist Warehouse.
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Palaszczuk government champions Queensland arts scene with $1.6 million grant
The Queensland government is injecting nearly $1.6 million into Queensland's arts scene to support 13 arts and cultural tours.
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Streaming drives growth in sports content, broadening appeal across demographics
Lifestyle sports content is gaining traction as the streaming giants invest in new formats to capture enthusiasts across generations, according to a recent YouGov report. (See more from Sponsorship News over the past two days.)
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Invictus Australia and True Grit join forces to stage unique military-inspired sporting events
Invictus Australia and obstacle course series organisers True Grit, have announced a strategic partnership to empower veterans through military-themed sporting events.
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Community sports clubs face existential threat from costs and falling participation
Community sports clubs are grappling with an array of challenges as heightened economic pressure threatens their survival, according to a new report by the Australian Sports Foundation.
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NRL and Gotcha4Life Foundation team up for the 2023 State of Origin
The National Rugby League (NRL) and the Gotcha4Life Foundation have launched a joint campaign for the 2023 State of Origin series to build awareness around mental health in the grassroots of the code.
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Streaming giants transform the sports audience but are challenged by costs
As streaming platforms (Amazon, Apple and Disney) invest billions in acquiring sports streaming rights, the nature of the audience enters a new era marked by increasing digital viewership.
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TGI Sport expands Australian footprint with acquisition of SFX Sports
TGI Sport, has expanded its presence here through the acquisition of talent management agency SFX Sports Group Australia.
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