Global demand for live events fuels Live Nation's record results
Live Nation has released its financial results for the quarter ended March 31 2023 highlighting what it says is the unprecedented demand for live events across the globe.
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KEEPUP partners with Kanga Cup, boosting profile of youth tournament
Australian Professional Leagues' (APL) premier digital platform KEEPUP will be the new naming rights partner for international youth football tournament, the Kanga Cup.
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Dolphins and Tamboran Resources partner for rugby league in the Top End
Dolphins sponsor Tamboran Resources has backed a new club initiative that will send players to the North Territory to promote rugby league in remote and indigenous communities.
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Lotus Living joins Melbourne Storm's partnership roster
Lotus Living has signed a partnership with the NRL’s Melbourne Storm for the remainder of this season.
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Allianz and Paralympics Australia extend partnership to Paris 2024
Allianz Australia has reaffirmed its commitment to the Paralympics by extending its partnership with the national team which dates back to 2011.
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Ben Ikin appointed as CEO of Queensland Rugby League
Queensland Rugby League (QRL) has announced the appointment of Ben Ikin as its new CEO.
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New Jaycar CEO returns to sponsorship with Supercars
Jaycar Electronics has made a return to top level sport sponsorships after striking a new deal with the Supercars series.
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Triathlon Australia welcomes Scody as apparel partner
Scody has become a major partner of Triathlon Australia (TA) and will supply a range of apparel for its representative teams and officials.
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Arnott's Shapes up as last-minute partner of NRL Magic Round
Arnott's Shapes brand has agreed to sponsor the National Rugby League (NRL) Magic Round just in time for tonight's kick-off.
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Women's sports sponsorships gains value but visibility remains challenging
Women's sports have made progress towards equality in recent years, but there is still much to be done on visibility and sponsorship value, according to Anneliese Raftis.
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