Case studies of recent partnership experiences from the brand point of view were presented to delegates at the Sponsorship News Conference earlier this month giving an idea of activation options.
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The University of Queensland (UQ) has become a strategic partner of Paralympics Australia in a move that will see Brisbane become an important hub for paralympic sports.
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Water Polo Australia has locked in a five-year sponsorship with Ord Minnett with the deal extendable up to the Brisbane 2032 Olympic Games.
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The Adelaide Fringe Festival made a substantial economic contribution to South Australia this year but will now further adjust its strategy for bigger future.
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Events have conspired to bring a host of international sports spectaculars to Australia and NZ over the next decade culminating in the Olympics and Paralympics 2032 in Brisbane.
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UK Premier League Chelsea FC’s potential sponsorship with Stake.com has drawn significant attention amid escalating scrutiny of gambling sponsorships across the world.
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Motorsport Australia will be seeking a new CEO following the resignation of Eugene Arocca from the role after 11 years.
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A new automotive sponsor has appeared in Australia and has been signed by Gold Coast Marathon to take the naming rights.
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If you are going to change minds storytelling is the best method says Patrick Skene who was the keynote speaker at last week’s Sponsorship News Conference.
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Emirates has renewed its sponsorship with the Sydney Symphony Orchestra (SSO) until 2025.
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