Illuminate Adelaide adds new partnerships for 2023 festival
Illuminate Adelaide has welcomed Mitsubishi Motors, the state government’s Office of Ageing Well, Foodland and Alpha Box & Dice as backers.
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SN Conference report: Delegates wowed by scale of new rights holder achievements
A women’s soccer team founded in 2020 and just playing its first competition match last year carries everything you would want to know about how the sponsorship sector is changing.
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AO Adventure reaches 10 million sessions, extending the life of the tennis Open
AO Adventure, a digital game on the Roblox platform has reached a landmark 10 million sessions since its launch earlier this year. It was developed by Tennis Australia and Swedish game studio, the Gang Stockholm,
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Hockey Australia unveils 2023-24 strategic plan
Hockey Australia (HA) has revealed its strategic plan for 2023-24 which aligns with the broader Australian hockey strategy from February this year.
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HCF campaign success leads to partnership extension with netball Australia-wide
HCF has provided further details into its new Team Behind the Team campaign which is part of its extended partnership with Netball Australia (NA).
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SN Conference report: tapping into fan passion a challenge with rich rewards
Delegates at last week’s Sponsorship News conference were treated to a presentation on a subject that we all understand from a personal perspective, but turns out to be very complex to apply in brand and rights holder relationships.
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Harnessing social media for sponsorships: Insights from yachting experts
The Cruising Yacht Club of Australia (CYCA) recently held a masterclass on how to win sponsorships for team managers and boat owners.
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Entain Australia and NSW greyhounds ink historic sponsorship deal
Entain Australia has inked a combined ten-year sponsorship and welfare investment deal with Greyhound Racing NSW (GRNSW).
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Delegates left industry conference with plenty to think about
This week’s Sponsorship News Conference had an agenda packed with sessions looking at the industry’s latest trends from the perspective of rights holders, brands and the agencies that serve it.
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Softball Australia seeks commercial agency or consultant
Softball Australia is seeking a commercial sponsorship agency or consultant to assist in gaining additional partnerships.
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