Dragons evaluate value of Vegas campaign after the smoke clears
The St George Illawarra Dragons’ Adam Hodge says the club’s Las Vegas campaign delivered strong strategic value and set a benchmark for future international engagement.
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QBE insures that 40 years with Sydney Swans will be marked throughout 2026
QBE is marking 40 years as the Sydney Swans’ major backer with a series of matchday, digital and community activations across the 2026 AFL and AFLW seasons.
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ASC, CSIRO release advice on AI use for rights holders and sponsors in sport
The Australian Sports Commission (ASC) and the CSIRO have released two national guidelines on the use of artificial intelligence (AI) in, with clear implications for rights holders and sponsors in sport.
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Basketball’s big bounce in NBL26 broadcasts
The National Basketball League (NBL) claims record growth in attendance, broadcast audience and digital engagement for the 2026 regular season.
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Betfocus slips into role of Parramatta Eels’ latest wagering partner
The Parramatta Eels have signed Betfocus as club wagering partner ahead of the upcoming NRL season.
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LOEWE turns up the volume in St Kilda renewal
LOEWE has upgraded St Kilda Football Club deal to become a Major Partner covering both AFL and AFLW teams.
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Sedighi outlines strategy behind VoltX’s Sea Eagles sponsorship debut
VoltX Energy’s David Sedighi says the company’s Manly Warringah Sea Eagles sponsorship will build trust in renewable energy and contribute to home battery purchases across NSW.
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Peet leaves the house at the Scorchers – Principal Partner vacancy open
Peet Limited will conclude its eight-year partnership with the Perth Scorchers as it reviews brand strategy and future sponsorships.
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Storm in a Brick Lane co-branded lager launched
Melbourne Storm has signed Brick Lane Brewing for the 2026 NRL season.
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Supercars gets Boost Mobile expanded deal over the line
Boost Mobile has expanded its Supercars deal to use more connectivity technology that will increase fan engagement.
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