The recent announcement of TCL Electronics becoming the new TV and whitegoods partner of the AFL has raised some eyebrows in the industry, as the league already has a supply deal with Sharp Extensive IT.
Read more
The Amy Gillett Foundation has appointed marketing agency the Partner Group to promote its “safe roads for safe cycling” message through sponsorships.
Read more
Netball SA and the Adelaide Thunderbirds have announced the extension of their partnership with Jones Radiology to cover the next two seasons.
Read more
Organisations urged to focus on the mental and physical wellbeing of their athletes, grassroots investment, and off-field player behaviour, according to a new probe by YouGov Sport Australia.
Read more
Optus has announced an expanded partnership with the Formula 1 Australian Grand Prix that will leverage its sponsorship of Supercar team Mobil 1 Optus Racing and use brand ambassador Daniel Ricciardo to deliver activations for racing fans.
Read more
The Adelaide Fringe has made history as the first Australian festival to sell more than a million tickets.
Read more
The recently announced partnership between Queensland Country Bank (QCB) and Nursery and Garden Industry Queensland highlights the significance of grassroots sponsorship deals.
Read more
If so, join us at The Trailblazer Women in Sport Business Summit, hosted by Kirsty Muddle, the CEO for creative agency dentsu Create, on April 27 at the Ace Hotel in Sydney.
Our line-up of speakers includes Ashley Spinks, a rising star in sports marketing and a marketing effectiveness manager for Seven Network. She will provide practical insights and advice on how to navigate the early stages of a career in sports marketing.
Stephanie Rudnick, from sports marketing agency MKTG, will be discussing Angel City FC, a new and exciting soccer club in the US with several successful female sports personalities and entertainers as owners. She will share the inspiration behind the team's creation and the impact it has had on global sports.
Jodie Cross, chief commercial officer for the NSW Rugby League, has worked in the male-dominated world of rugby league for most of her career. She will share her experience on how she navigated this industry, provide valuable takeaways and inspire attendees to pursue their own dreams.
Don't miss out on this incredible opportunity to learn from some of the most successful women in sports business. Tickets are limited and start at $66 for Sponsorship News subscribers, and a little more for those that don't subscribe.
Get your tickets now and be part of this amazing event!
Details here www.thetrailblazers.com.au
Read more
The Western Sydney Wanderers A-League club hopes to expand non-traditional revenue generating business through a new initiative that has the support of the NSW Labor Party.
Read more
Long-standing partners licensed club operator Dooleys and Hart Sport have re-signed with Netball NSW.
Read more
Copyright © Prickly Pair Media 2026 • ABN 54 658 014 049 • Terms of use • Privacy policy.
Sponsorship News is a Prickly Pair Media Pty Ltd publication.
Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.