Experienced sponsorship and sports marketing executive Jeremy Abbott has joined movie marketer Choovie Group and will boost its sponsorship division with assistance from Katie Frean as partnerships manager.
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WorkSafe Victoria has expanded its sponsorship program by becoming the principal partner of the Melbourne Vixens Super Netball franchise.
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New research commissioned by Cancer Council Victoria suggests that exposure to counter-advertising against alcohol promotes higher support for policy change and less favourable views of the alcohol industry among sport spectators.
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BWS has become an AFL sponsor and becomes the liquor retail partner of the code for the next two years.
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The way fans are engaging sport is changing with one-in-two now wanting a deeper experience than just the live game. And they are willing to search for more content and engage directly with their favourite sporting heroes according to new research by M&C Saatchi Sport & Entertainment.
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Asahi Beverages has continued its aggressive push to gain pourage at major venues now through a expanded deal with Melbourne & Olympic Parks to add the non-alcohol rights at AAMI Park.
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Corporate finance firm Barclay Pearce Capital (BPC) has renewed its sponsorship of the Wests Tigers NRL club for a further season.
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Penfolds will rejoin Melbourne FC's sponsorship roster after a 40 year absence while Bosch makes a return to the ARC after a decade. New deals for the Sunshine Coast Lightning and Western Sydney Wanderers.
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Isuzu UTE Australia has expanded its partnerships portfolio by striking a new deal with the Royal Flying Doctor Service (RFDS).
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