Environmental, social, and governance (ESG), sustainability and partnerships with purpose are the top sponsorship trends for 2023 according to members of the European Sponsorship Association (ESA).
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SailGP’s Australian office tells Sponsorship News there has been a ”massive spike” in sponsor interest ahead of the second event of the year in Sydney over February 18-19.
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Insurance brand AAMI has expanded its sponsorship of the South Australian National Football League (SANFL) to support the senior women’s squad.
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Perth Scorchers renewal will have more corporate social responsibility (CSR) elements according to property developer Peet.
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After returning to topflight sports sponsorship last year Primo Smallgoods has added the Collingwood Super Netball franchise to its portfolio.
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Prolific sports backer Shaw and Partners has renewed its major sponsorship of the Erebus Motorsport team.
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Insurer Flip Insurance has made its first significant sport sponsorship signing on as a partner to Spartan Australia and NZ and Tough Mudder Australia.
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The ability to tap into fan passion is why MATE is a massive believer in sport sponsorships, according to co-CEO Mark Fazio.
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The Hawthorn AFL club has renewed its deal to play matches in Tasmania until at least 2025just months after its agreement to play in the state was signed for 2023.
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